About Qld Truth

Queensland’s freshest newspaper is a bi-monthly tabloid with a circulation of more than 160,000 and growing. Its distribution is predominantly by (free) home delivery in four Brisbane regions, Inner-East, South Central, Inner-South and Logan West. Strategically located collection points in and near these locations provide further distribution of the paper during the entire two-month publication period. Qld Truth offer “retail” readers an engaging and humorous take on everyday and unexpected events.

Why Choose Qld Truth?

QLD Truth - values map

 Qld Truth
Ad Size
Qld Truth
(circ 90,000)
Quest North West news (circ 42,929)Albert and Logan News (circ 74,461)Brisbane News
(circ 114,905)
Westender
(circ 11,000)
Full Page259w x 366h$2,744.25$5,357.85$5,520.24$12,014.64$1,100.00
Half Page259w x 181h$1,492.50$2,678.85$2,760.12$6,007.32$660.00
1/4 Page127w x181h$858.75$1,339.45$1,380.06$3,003.66$400.00

^ Cost of same/similar dimension ads in competitor publications.
* Based on six edition discount.

Circulation & Reach

Choose one or more regions to directly target the homes of your customers.

QLD Truth - map 2

Inner Brisbane Circulation

Annerly, Coorparoo, Dutton Park, East Brisbane, Greenslopes, Holland Park, Moorooka, New Farm, South Brisbane, Tarragindi, Tennyson, Woolloongabba, Yeronga,
Yerongpilly

QLD Truth - map 1

Logan Circulation

Algester, Berrinba, Boronia Heights, Browns Plains, Calamvale, Crestmead,
Drewvale, Forestdale, Heritage Park, Hillcrest, Parkinson, Park Ridge, Regents
Park, Marsden

QLD Truth - map

Central South Circulation

Acacia Ridge, Archerfield, Burbank, Camp Hill, Eight Mile Plains, Inala,
Mackenzie, Mt Gravatt, Nathan, Rocklea, Runcorn, Salisbury, Sunnybank

Audience Demographic

QLD Truth - audience-demographic

Here and Now:

Lives in the moment they are intuitive, adaptable and patient. They are innovative and interested in technology and optimistic about the future.

Socially Aware:

Community minded and socially active, they are always on the hunt for something new and different and are always eager to learn. Likes detailed information and has a strong sense of social responsibility.

Traditional Family/Baby Boomers:

Represents core ‘middle Australia’, motivated by security, reliability and providing better opportunities for their family. Generally with older children they have become more active and interested in gaining new experiences.

Packages

Full Page*

QLD Truth - ad sizes_Page_1

 1
Edition
2
Editions
3
Editions
6
Editions
$ per insertion3,659.003,110.152,927.202,744.25
CPM+$21.40$18.18$17.11$16.04
Truth OnlineMRECMRECMRECMREC

* – excludes GST
+ – 1.9 readers per copy

Half Page*

QLD Truth - ad sizes_Page_2

 1
Edition
2
Editions
3
Editions
6
Editions
$ per insertion1,990.001691.5.1,592.001,492.50
CPM+$11.63$9.90$9.30$8.72
Truth OnlineMRECMRECMRECMREC

* – excludes GST
+ – 1.9 readers per copy

Quarter Page*

QLD Truth - ad sizes_Page_4

 1
Edition
2
Editions
3
Editions
6
Editions
$ per insertion1,145.00973.25916.00858.75
CPM+$6.69$5.69$5.35$5.02
Truth OnlineMinRECMinRECMinRECMinREC

* – excludes GST
+ – 1.9 readers per copy

Classified*

QLD Truth - ad sizes_Page_6

 3
Editions
6
Editions
$ per insertion280.00262.50
CPM+$1.63$1.53
Truth OnlineBSTBST

* – excludes GST
+ – 1.9 readers per copy

Truth Online

qldtruth.com.au

Digital ads are available to complement your print campaign on our website at exceptionally low rates.

MREC*

QLD Truth - mrec

 1 Month2 Months3 Months6 Months
$ per insertion585.00527.00515.00497.00
CPM**$48.75$21.94$14.30$6.90

* – excludes GST
** – projected initial hits: 400/day

MinREC*

QLD Truth - minrec

 1 Month2 Months3 Months6 Months
$ per insertion390.00351.00343.00332.00
CPM**$32.50$14.62$9.52$4.60

* – excludes GST
** – projected initial hits: 400/day

BST*

QLD Truth - bst

 1 Month2 Months3 Months6 Months
$ per insertion371.00334.00326.00315.00
CPM**$30.92$13.92$9.05$4.37

* – excludes GST
** – projected initial hits: 400/day

Media Kit

QLD Truth - Media Kit

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